Evolving the workforce

ASIM MUSA

Learning Experience Design Manager

I design learning experiences and build digital systems that improve performance. Explore my work in learning design innovation and digital transformation.

12+ Years Experience
90+ Projects Delivered
45,000+ Learners Reached

Learning Design Leader

Building digital learning systems that drive real performance improvement across enterprise organizations.

Learning Experience Design Manager

  • Digital learning leader
  • Instructional design specialist
  • Learning innovation
  • Enterprise training

Experience

Etihad Airways

Learning Experience Design Manager

  • Digital learning strategy
  • Safety training
  • Operational learning

Previous Roles

  • eLearning Manager
  • HR Digital Learning
  • Learning transformation

Capabilities

  • Instructional Design
  • Storyline Development
  • Learning Strategy
  • Learning Analytics
  • AI Learning Concepts
  • Digital Transformation

Technical Skills

  • SCORM
  • Storyline
  • xAPI
  • APIs
  • Data Pipelines
  • Automation
  • AI Concepts

AI Driven Learning Experiences

The future of learning is intelligent, interactive, and measurable.

Interactive learning powered by AI

Learners respond to realistic scenarios.

AI evaluates responses.

Scores are generated instantly.

Results feed a leaderboard.

Learning becomes competitive and measurable.

AI avatar narrator Real responses Automated scoring Leaderboard competition Scalable design

Impact

  • Improves recall
  • Builds real skills
  • Encourages practice
  • Scales across teams
Try the interactive demo below

Featured Projects

Real learning solutions delivered at scale.

01

Purpose Vision Mission Values

Onboarding +

Overview

Enterprise onboarding course.

Delivered to all new employees.

Designed with HR.

Clear messaging.

Strong engagement.

Visual storytelling.

Supports culture alignment.

Results

  • Improved onboarding experience
  • Clear corporate identity
  • High completion rates
  • Positive learner feedback
02

Dogs to the USA

Compliance +

Overview

Operational training course.

Ground staff training.

Real world procedures.

Clear decision making.

Compliance focused.

Results

  • Improved compliance
  • Clear procedures
  • Reduced errors
  • Operational readiness

Insights & Articles

Thoughts on learning design, technology, and transformation.

January 15, 2024 Process

Scrum Makes eLearning Projects Work

Testing used to be the hardest part of my eLearning projects. Near the end of a course build I would spend hours clicking through slides, checking triggers, verifying navigation...

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February 10, 2024 Strategy

eLearning and Change Management

Many technology projects struggle not because the systems are bad but because people are not comfortable using them. New tools often come with new processes...

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Let's Work Together

Ready to transform your learning experience?

AM

Asim Musa

Learning Experience Design Manager

Abu Dhabi, UAE

asimf.musa@gmail.com